Online shopping is rapidly gaining popularity across all demographics and regions, and there is no reason to assume that this trend will abate in the coming months. As a result, there is no better time than now to invest in enhancing your e-commerce skills.
Coming up are five pointers to help you get started.
The platform’s simplicity and usability should be your main priorities:
• Ensure it is simple for customers to register, find what they’re looking for, add things to their basket, review and amend their purchase, and pay just like iPantry.
• Enable filtering by item sub-groups to speed up the search. Your clients would like not to have to go through a hundred-item list of “bread and pastries” to discover the apricot-filled croissants they want.
• Make certain that all essential product information is included. Include high-quality images and properly labeled brand names, prices, ingredients with nutritional value and allergies, and pack size.
How irritated would your online consumer be if they discover that their postcode is ineligible for delivery after spending an hour adding goods to the cart? It pays for merchants to be upfront and give all necessary information from the outset. Before adding a single item to their basket, buyers should be informed of shipping costs and timeframes, delivery limits, geographical regions covered by the service, and special circumstances.
When it comes time to check out, ensure that all of the processes are properly labeled and that customers understand what will happen next. Consider including lines that explain where the client is in the process, such as “You can still alter your purchase in the following step” or “By clicking here, you confirm your order and accept to pay.” Consider including a progress bar that displays the various processes (“Customer details” -> “Shipping” -> “Payment information” -> “Review order” -> “Complete and pay”).
Consumers now visit websites via mobile devices rather than desktops. According to research from marketing site The Drum, smartphones accounted for 63 percent of visits and 53 percent of transactions on retailers’ e-commerce platforms last year. As the desire for mobile purchasing grows, you need to ensure that your website runs properly on mobile devices.
Many customers begin a transaction on one device and finish it on another. If customers lose all of the things they had already put to the cart when they continue the transaction, they may not bother starting over – and you will lose that purchase.
You may display a greater product variety on your e-commerce site than in your physical stores. If you choose the “endless aisles” design, make sure the selection is well-organized so that customers can quickly find what they need.
• Provide top-level categories accessible via the top menu.
• Allow consumers to filter and categorize goods based on price, brand, group, review scores, and so on.
Provide a variety of delivery alternatives and time windows, and be precise about your delivery timeframes. The ideal approach provides accurate delivery windows and lets customers choose the one that best fits their schedule, just like iPantry. If you become more specific, then more likely people will choose to buy with you.
Do your consumers prefer to have their purchases delivered to their homes? Would they choose to utilize a third-party delivery facility? Do they want to place an online order and pick it up in-store? The more delivery alternatives you can provide, the more likely you are to meet all your needs.
Online grocery buying has passed the tipping point. Although it is difficult to forecast what will happen tomorrow, we anticipate that groceries e-commerce will continue to grow. Retailers who want to change the market and outperform competitors must act fast and boldly.